South Korean firm will hope generative AI text, voice, image and video tools can help it regain top spot in phone market
Samsung has leaned heavily into AI tricks for its latest premium S24 Android phones, including instant phone call translation, new Google search and advanced image and video-editing features as it attempts to reignite waning consumer interest.
The Galaxy S24 series, launched at an event in California on Wednesday, is led by the largest and most expensive titanium-clad “Ultra”, which features the very latest Qualcomm chips, the brightest screens and most powerful cameras. But in a change for the dominant South Korean firm, hardware updates have taken a backseat to flashy features powered by its new Galaxy AI brand.
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