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‘We’re gonna make it awesome’: an online publisher creates a Juggernaut

Snigdha Sur’s website focuses on all things south Asian – but it’s not about representation as much as it is about noticing stories

In 2004, Snigdha Sur, then 14 years old, was set to leave for Washington DC to represent New York City for the annual Scripps Howard National Spelling Bee.

She’d already done this once before, in 2001, at the age of 11, and had faced down all the uncertain feelings that arise when you’re so young and walking into something so large. But this time, she first had to compete against her city co-champion and … Regis Philbin on Live With Regis & Kelly. Regis!

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