Amid a recruitment struggle, branches are using huge hits like Fortnite as marketing tools. Some veterans see the practice as unethical – especially given the age of the gaming audience
In a small room tucked into a US navy facility outside Memphis, Tennessee, uniformed personnel sit hunched over monitors, their eyes focused on screens as they speak into headsets with clipped efficiency. Computer towers and glowing red keyboards crowd their desks. This is top-of-the-line gear, used for executing combat missions and coordinating strategy – but not with fleets stationed across the world. These sailors are playing video games. On the other end of their headsets and screens are young gamers they hope to inspire.
“In 2019, we did a big look at where we were spending our money, looking at where the next generation is,” says Lt Aaron Jones, captain of the navy’s esports team, as we sit in his office after touring the facility. A naval press officer hovers a few feet away. “This is where they are,” Jones continues. “Whether it’s Twitch or YouTube or Facebook Gaming, this is what they love.”
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