Leagues across Europe – including the Premier League in England – are ditching gambling ads. Will Scotland follow suit?
By Maurice Smith for Nutmeg magazine
It ain’t easy running the business side of Scottish football. At the heart of every senior club – from the affluent executive suites of Parkhead, Ibrox and Tynecastle to the pie stalls and community initiatives of Cappielow, Ochilview or Stark’s Park – there is a sense that every penny raised from commercial sponsorship is vital to continued success.
Scottish clubs cannot survive on TV money alone and two key areas of income – alcohol and gambling – are under closer scrutiny than ever before. Comparatively speaking, the Scottish game depends heavily on both. Its dependence on alcohol for commercial support is second only to that of Belgium among the top 10 European leagues. More than half of Scottish top clubs rely on both betting and booze for sponsorship, in some form.
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