State accuses Brazilian company of misleading customers with claims it can reduce carbon footprint despite growth plans
The state of New York is suing the US arm of JBS, the world’s largest meatpacker, accusing the Brazilian company of misleading customers over its climate goals, including a plan to reach net zero carbon neutral standards by 2040.
Letitia James, the New York attorney general, filed the suit alleging that JBS USA had repeatedly assured the public and consumers with sustainability claims that could, in effect, “provide environmentally conscious consumers with a license to eat beef”.
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