BK8 attracted controversy in 2021 when Norwich deal endedSupporters’ Trust accuses club of ignoring gambling concerns
Aston Villa’s new shirt sponsorship deal with a controversial online betting firm has attracted fierce criticism from the club’s own supporters’ trust.
The Premier League club have agreed to a partnership with the Asia-based online betting firm BK8 until the end of the 2025-26 campaign, when English top-flight clubs will withdraw gambling sponsorships from the front of their matchday shirts.
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