What happened when a financial influencer lost control of her own budget?
“I used to be known as the coupon lady,” says Lauren Cobello, 43, who commanded $5,000 per YouTube video as a personal finance influencer. “I was a regular on the Today show and Good Morning America, I was blogging, working with newspapers. I had no financial background but I’d got my family out of $40,000 debt by couponing and budgeting and people wanted to know how I did it.”
Friends invited her to church groups and seminars to share her financial wisdom. From there, she was invited on local TV, and influencing followed. By 2016, she was a mother of four posting several times a day; she employed two staff, had written three books under her married name, Lauren Greutman, and launched a family budgeting podcast with her then husband, Mark.
About Author
More Stories
Male mosquitoes to be genetically engineered to poison females with semen in Australian research
From the Beatles to biologics – how Liverpool became a life science hotspot
Memo to Trump: US telecoms is vulnerable to hackers. Please hang up and try again | John Naughton