The way that Wizards of the Coast is treating this venerable game is totally at odds with how its players see it
The words hit players of the world’s favourite tabletop role playing game like a magic missile straight to the heart. “Dungeons & Dragons has never been more popular, and we have really great fans and engagement,” said Cynthia Williams, former CEO of D&D publisher Wizards of the Coast, in December 2022 at an “investor-focused” web seminar. “But the brand is really under-monetised”.
In the run-up to D&D’s 50th birthday this year, the branded tat has flowed with a vengeance. Amid the ongoing celebrations, Williams’ comments have acquired the ring of a terrible prophecy coming to fruition in the tackiest way imaginable. D&D is “monetising” as never before, and it is terrible to behold.
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