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It has long been thought that psychological tactics can persuade consumers to adopt much healthier habits. But it turns out there is a hitch …
Name: Behavioural nudges.
Age: Nudge theory was popularised by the 2008 book Nudge: Improving Decisions About Health, Wealth and Happiness, by Richard Thaler and Cass Sunstein. But the term nudge had been used in cybernetics, the science of communications and automatic control systems, in the 1990s.
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