Threads v Twitter – is this the main bout between Musk and Zuckerberg?

Tesla tycoon challenged Meta boss to a cage fight but the launch of Twitter’s rival this week may provide the real action

Threads app to launch 6 July amid mass backlash against Twitter

Elon Musk recently challenged Mark Zuckerberg to a physical cage fight – but the real battle between the two billionaires will begin on Thursday when Zuckerberg launches Threads, his company’s Twitter competitor.

Zuckerberg’s Meta believes there is a gap in the market for a Twitter-style social network for short posts that is technically stable and isn’t subject to the whims of Musk, who despite being one of the world’s richest men spends a considerable amount of time engaged in disputes on social media.

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