Love Islanders have it, daters want it and TikTok influencers will teach you how to get it – but rizz (a close cousin of charisma) is hard to fabricate
At the end of 2023, the Oxford University Press chose “rizz” as its word of the year. Rizz, which topped a shortlist that included “Swiftie”, “parasocial” and ‘“situationship”, is defined by the OUP as a noun denoting “style, charm, or attractiveness; the ability to attract a romantic or sexual partner”. It can also be used as a verb, often linked with the word “up”, as in “to rizz up”.
Etymologically, rizz is said to be derived from charisma, although the person directly credited with popularising rizz – the American YouTuber Kai Cenat – has said that, as far as he knows, it is not.
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