Our sample of political content shows how campaigns and individuals have been using the video-sharing platform
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If a week is a long time in politics, the five-year gap between UK elections is an eternity. The political landscape has changed dramatically since the Tories’ landslide victory in 2019 – but so too has the social media landscape.
In 2019 TikTok was, according to a Guardian explainer, “a video-sharing app which has become phenomenally popular with teenagers”.
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