Melissa Holdbrook-Akposoe is among prominent figures promoting the semi-formal collection on social media
Wimbledon is working with influencers to promote its clothing range for the first time in its 146-year history. In a break from tradition, the club has hired style influencers with hundreds of thousands of followers to appeal to a younger audience.
Melissa Holdbrook-Akposoe, better known as Melissa’s Wardrobe, who is the rapper Stormzy’s stylist, normally posts pictures of herself in Prada and Victoria Beckham. This week, the 32-year-old Londoner, who has 314,000 Instagram followers and is one of Britain’s biggest fashion influencers, posted a photo of an £85 Oxford shirt from Wimbledon’s new “semi-formal” collection.
More Stories
Ben Stokes ‘hurting’ after Test series defeat in Pakistan, says Brendon McCullum
Real Madrid investigate alleged racist insults directed at Barcelona players
Players exchange punches at end of Michigan’s victory over ‘little bro’ MSU