Led by a gen Z employee, weekly series shows skits like leaving ducks around the office to promote the business
A mysterious person leaving miniature ducks around the office. An employee who eats the food at a potluck lunch without making his own contribution. An award that goes to a worker’s head. A throwback to paperwork when the computers go down. Or my favorite: a visit to another showroom in “disguise” to check out the competition.
It’s The Dealership, a weekly TikTok series brought to you by Mohawk Chevrolet. It’s filmed just like the popular TV show The Office. And it’s a hit, gaining close to 6m views in just the past couple of months. Mohawk may be selling Chevrolets. But its marketing team is producing a Ferrari.
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