Led by a gen Z employee, weekly series shows skits like leaving ducks around the office to promote the business
A mysterious person leaving miniature ducks around the office. An employee who eats the food at a potluck lunch without making his own contribution. An award that goes to a worker’s head. A throwback to paperwork when the computers go down. Or my favorite: a visit to another showroom in “disguise” to check out the competition.
It’s The Dealership, a weekly TikTok series brought to you by Mohawk Chevrolet. It’s filmed just like the popular TV show The Office. And it’s a hit, gaining close to 6m views in just the past couple of months. Mohawk may be selling Chevrolets. But its marketing team is producing a Ferrari.
About Author
More Stories
Former bosses at video games firm Ubisoft on trial in France accused of sexual harassment
Millions of Australian workers to get an above-inflation pay rise as minimum wage lifts by 3.5%
High-rise, high expectations: is Casablanca’s finance hub a model for African development?