Decision from WFA follows X suit accusing advertisers of conspiring to withhold ‘billions of dollars in revenue’
A global advertiser alliance has discontinued its corporate responsibility program after a lawsuit from Elon Musk’s X accused the group of orchestrating a “massive advertiser boycott”.
The World Federation of Advertisers (WFA) told members on Thursday that it would shut down the Global Alliance for Responsible Media (Garm) following legal attacks from X, formerly Twitter, according to Business Insider, which first reported the news. Garm is a not-for-profit initiative within the WFA that helps brands avoid advertising alongside or monetizing harmful content.
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