The second tie-in to a video game for cosmetics chain Lush includes the most literal bath bomb ever and is part of a growing trend
Last spring, one of my favourite brand tie-ins of 2023 saw high-street cosmetics chain Lush team up with Nintendo to create a range of products based around Super Mario. It was a riot of brightly coloured shower gels and super-sweet fragrances, including a divine Princess Peach body spray that I’m still using because screw gender-based perfume norms.
Now, Lush has released a new video game range celebrating 15 years of Minecraft. There are 12 items in the collection, including easily the most literal bath bomb Lush has ever made – a TNT block – as well as Grass and Lava blocks, a Creeper head shower bomb and a Diamond Pickaxe bubble bar, which is genuinely quite hefty despite its diminutive size.
About Author
More Stories
Bizarre Australian mole even more unusual than first thought, new research reveals
Male mosquitoes to be genetically engineered to poison females with semen in Australian research
Breakthrough drugs herald ‘new era’ in battle against dementia, experts predict