Deal ‘meets audience where they are’ by pairing publisher’s content within tech startup’s products, including ChatGPT
Condé Nast and OpenAI announced a multi-year partnership on Tuesday to display content from the publisher’s brands such as the Vogue, Wired and the New Yorker within the AI startup’s products, including ChatGPT and its SearchGPT prototype.
The financial terms of the deal were not disclosed. The Microsoft-backed, Sam Altman-led firm has signed similar deals with Time magazine, the Financial Times, Business Insider owner Axel Springer, France’s Le Monde and Spain’s Prisa Media over the past few months. The deals give OpenAI access to the large archives of text owned by the publishers, which are necessary both for training large language models like ChatGPT and for finding real-time information.
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