No campaign’s social media strategy on Indigenous voice referendum revealed

Exclusive: The Advance lobby group runs multiple Facebook pages that target different demographics, including one that purports to be a neutral news source

Get our morning and afternoon news emails, free app or daily news podcast

The no campaign in the Indigenous voice referendum is running three different social media strategies, each targeting different groups of Australians with apparently contradictory messages, a Guardian Australia investigation can reveal.

The lobby group Advance, one of the lead organisations in the no camp, runs one Facebook page highlighting conservative criticism, another highlighting progressive complaints, and a third portraying itself as a neutral news source.

Continue reading…

About Author