Shoppers can use technology to advise them on outfit choices based on their body shape and style preferences
Marks & Spencer is using artificial intelligence to advise shoppers on their outfit choices based on their body shape and style preferences, as part of efforts to increase online sales.
The 130-year-old retailer is using the technology to personalise consumers’ online experience, and suggest items to buy.
More Stories
Quitting smoking may be easier with a smartwatch app, researchers say
Meta is killing off its own AI-powered Instagram and Facebook profiles
‘Godfather’ of artificial intelligence has a surprising blindspot | Letters