From crummy pubs to a ‘cheeky Tesco run’, some of the most mundane aspects of British life are going viral
Think of British cultural exports in the 21st century and you might reach for the familiar examples: James Bond, Downton Abbey, Adele.
But in the algorithm-driven universe of TikTok where a trend known as “Britishcore” is one of the most in demand movements of the moment, it’s the mundane aspects of life in the UK which are going viral.
More Stories
Aston Martin limits exports to US because of Trump tariffs
TikTok fined €530m by Irish regulator for failing to guarantee China would not access user data
Liberal-aligned thinktank running anti-Greens ads received $600,000 from coal industry in Queensland election