Attempts made to improve race-day experienceFestival attendance has dropped 18% in past two years
Cheltenham racecourse has announced a wide-ranging package of measures, including changes to the racing programme, upgrades to parking facilities and moves to address sky-high prices for accommodation locally. It is attempting to coax racegoers back to its showpiece Festival meeting in March after sharp drops in attendance over the past two years.
The most significant changes to the 28-race schedule means three events – the Grade One Turners Novice Chase, the Cross-Country Chase and the National Hunt Chase – switch to a handicap format, while the latter contest, traditionally one of three at the Festival restricted to amateur riders, will be opened up to professional jockeys.
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