Research also shows pitches from female founders less likely to succeed if using phrases such as ‘women’s rights’
‘Huge disadvantage’: the hurdles facing women behind femtech phenomenon
Healthcare technology designed to target a wide range of women’s issues is less likely to get funding if there is a woman on the founding team, according to research.
Female founders of femtech products – short for female technology – are also less likely to secure funding if they use “advocacy” words in their funding applications, including “women’s rights”, “take control” or “freedom”, the analysis showed.
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