Social media company says it has seen ‘promising results’ in detecting the scam ads, which have included deepfake images of Gina Rinehart and Guy Sebastian
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Meta is fighting the scourge of celebrity investment scam ads with facial recognition technology to detect those who most often have their images used.
The parent company of Facebook and Instagram announced on Monday it would begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide on an opt-out basis in December.
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