China’s ‘mind-blowingly’ cheap shopping app Temu hits roadblocks in south-east Asia

Known for its deep discounts and viral marketing, the online marketplace has fallen afoul of regulators for threatening the livelihoods of local vendors

Chinese online marketplace Temu has enjoyed explosive international growth off the back of an eye-catching and often absurdly cheap range of products, but those cut-price tactics have met increasing roadblocks as it seeks to conquer new markets in south-east Asia.

Indonesia ordered Temu to be taken down from app stores in October, a move it said would protect the country’s smaller merchants. Last week, Vietnam threatened to ban Temu and fellow Chinese-owned fast-fashion outlet Shein by the end of the month, saying they had not been approved to do business in the country.

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