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Attempts to rebrand a long-established product can prove a risky business. Take for example the questionable rechristening of Twitter, a name part and parcel of internet vernacular, with the meaningless nepo-baby-approved brand-awareness-junking letter X. Or how about the all-new Football Daily, which you may or may not have erroneously clicked on to expecting to find Max and Barry, but no this isn’t the podcast, it’s what The Fiver used to be, so sorry about that. Is this what you were after? Go if you must, we understand, we shan’t be offended.
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