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Elon Musk hits X rebrand hiccup as police stop Twitter sign removal

Authorities intervene to halt ‘unauthorised work’ but later say no crime has been committed

X marks the spot: the many fellow fans of Musk’s favourite letterWill Elon Musk’s X rebrand help Twitter soar to new heights?

Elon Musk has faced a hiccup in his drive to rebrand Twitter as X after police stopped work to remove the old name from the sign at the company’s San Francisco headquarters.

On Monday, workers were seen removing the first letters of the word Twitter before the local police department stopped them from continuing the “unauthorised work,” according to an alert sent by the department.

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