UK TikTokers say goodbye to US followers as ban looms: ‘It’s a really beautiful community’

British content creators, who may lose a big chunk of their audiences, say they see the app as a gateway to Americans

If TikTok disappears from the US, it won’t just be its 170 million American users who will lose out.

British TikTokers and business owners have told the Guardian they will also lose a sizeable chunk of their audiences after a ban. The video app has become a key gateway to Americans for the UK’s online video creators, who make a living from accruing views and making sponsored content deals. With the ban scheduled to go into effect on Sunday, a US-sized hole will appear in the global userbase.

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