While the global PR firm blames ‘economic fears’ for this ‘age of grievance’, the executive class doesn’t seem very fearful
High up in the Swiss Alps this week, an influential public relations executive issued a stark warning to the world’s corporate and political elite. Public trust is “plummeting”, Richard Edelman declared, prompting a global “descent into grievance”.
For the 25th year, the PR agency Edelman released its annual “trust barometer” at the World Economic Forum in Davos. The survey asks respondents in dozens of countries if they trust governments, NGOs, media outlets and corporations.
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