They are beloved by A-listers and surging in popularity. But claims that NAD+ infusions are a fix for addiction are unproven, risky – and possibly illegal, an Observer investigation reveals
It is billed as a “miracle” treatment that can reverse ageing and regenerate brain cells. And getting hooked up to IV drips containing NAD+ has surged in popularity, with record Google searches and celebrity fans such as Kendall Jenner and Joe Rogan.
Now NAD+ is being touted in the UK as a treatment for substance misuse. Infusions of NAD+, which is derived from vitamin B3, are being sold across the country as a “clinically proven” and “effective” way to quit drinking or get off drugs.
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