The promise of adventure, attention, muscle and safety is driving consumers towards large vehicles – even as they fuel congestion and outstrip the size of car parks
Australians are obsessed with SUVs and huge utes, but experts say they are making our roads deadlierGet our breaking news email, free app or daily news podcast
A “rugged, woodsy dude” is slaying dragons, fighting bears, wielding a chainsaw and jumping a volcano in the latest Ram commercial, released for the Super Bowl last month.
At about six metres long and more than two metres wide, Rams are one of a range of supersized machines coming to dominate Australian roads. The marketing of these cars tends towards macho, with images of powerful vehicles conquering rugged terrain and towing enormous loads.
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