Overseas lessons on the power of podcasts informed the party’s ‘new media’ strategy to reach disengaged voters
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Labor gathered intelligence from Keir Starmer’s UK Labour and senior US Democrats on the political power of podcasts as it sought an edge on rivals in the emerging campaign battlefront.
The party head office used the overseas lessons to help design a “new media” strategy for the Australian election, which included hiring the firm behind satirical newspaper the Betoota Advocate to provide advice on which podcasts the prime minister, Anthony Albanese, should appear.
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