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‘Like going to Glastonbury’: gamescom boosts festival feel to draw gamers

Other key conventions may have hit hurdles, but Cologne’s annual games jamboree has high expectations

Like Glastonbury and Primavera for music lovers, giant video game conventions have traditionally been a beloved gathering place for gamers, and a focal point of the year for gaming news.

At events such as E3 in Los Angeles and gamescom in Germany, hundreds of thousands of fans would turn up to play forthcoming games in cavernous halls full of light and sound. But where music festivals have roared back since the Covid-19 pandemic, video game conventions have struggled to regain their former essential place in the calendar.

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