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You will no doubt have heard the gambling industry’s famous slogan: “When the fun stops: stop.” This has never seemed like a very good motto, even for the gambling industry, which has somehow managed to wheedle the word “fun” into its own public health warning.
For one thing it puts a full stop on pretty much every form of human activity. Nothing is ever unstoppably fun. Rolling inside a giant soap bubble down a mountainside made entirely from parmesan cheese while being served high-end savoury canapés by a team of elite stand up comedians. Fine for a while, but it’s probably going to start feeling a little awkward and forced after the first five hours or so.
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