Azzurri attempt to tackle lack of media attention in ItalyTeam opened with win over Namibia, with Uruguay next
The Rugby World Cup kicked off in France on Friday, and while the competition is already under way, it is not always front-page news even within countries involved.
Italy is a nation with a rich sporting heritage. While football remains the main attraction, participation and success in a wide range of sports, finds rugby playing catch-up. Success still largely eludes the national team, but since joining the Six Nations in 2000 the landscape has changed enormously.
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