Gary Neville and Jill Scott took part in Heineken’s ‘Social Swap’ campaign, whereby the former England internationals swapped mobile phones before they shared tweets during last season’s Champions League matches in May. The initiative was designed to shed light on how the wider public respond to messages and how such responses reflected social and gender inequalities, even though in this case the tweets sent from Scott’s phone were being posted by a man, Neville, and vice versa. Scott revealed the results had not been surprising, saying: ‘As soon as you look like you are commenting on men’s football, you have suddenly got that, kind of, gender disparity.’
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