WSL can be first billion-pound women’s football league in the world, says chair

Dawn Airey outlines plan to hit that target within 10 years Running of WSL and Championship to shift from FA to clubs

Those in charge of the Women’s Super League plan on making it the first billion-pound women’s football league in the world, according to its chair, Dawn Airey.

Speaking ahead of the new WSL season, which kicks-off on 1 October, Airey, said the intention is to hit that revenue target within a decade. “The whole of women’s sport globally [generates] a billion dollars in revenues, from sponsorship and gates, a billion dollars in revenue globally. Men’s sport gets half a trillion. That’s an enormous difference and it shows the enormous potential for women’s sport, and women’s football in particular,” said Airey, who is also chair of the Women’s Championship.

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