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Carrefour puts ‘shrinkflation’ price warnings on food to shame brands

French supermarket chain labels products that have shrunk in size but cost more before contract talks with suppliers

Tell us your experiences of ‘skimpflation’ and ‘shrinkflation’

The French supermarket chain Carrefour has put labels on its shelves this week warning shoppers of “shrinkflation”, the phenomenon where manufacturers reduce pack sizes rather than increase prices.

It has slapped price warnings on products from Lindt chocolates to Lipton iced tea to pressure top consumer goods suppliers Nestlé, PepsiCo and Unilever to tackle the issue in advance of much-anticipated contract talks.

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