A new partnership with Hawk-Eye is teasing a tantalizing near-future for data in the NBA – as long as teams and the league can play nice with each other long enough to get there
The mood was tense and frustrated on an NBA-wide team analytics call in late July.
The call was ostensibly meant to discuss all the exciting features and workflows of the NBA’s new partnership with Hawk-Eye Innovations, a company known for its motion capture work across several sports. Quickly, though, team analytics staffers realized a big problem: Many of the building blocks of the motion tracking system previously used by the league, which teams have been relying on for everything from scouting and analysis to coaching game-plans for most of a decade, were missing entirely.
About Author
More Stories
Brilliant Coco Gauff sees off Aryna Sabalenka to reach WTA final
Amsterdam police arrest more than 60 people after attacks on Israeli football fans
Van Nistelrooy keen to stay at Manchester United under Amorim – video