Events company Sela is majority-owned by Saudi Arabia’s PIFDeal likely to be approved after Newcastle’s top-four finish
Newcastle have finalised a £25m-a-year front-of-shirt sponsorship deal with the leading Saudi Arabian events company Sela. The agreement will provide an early test of the Premier League’s new fair market value commercial regulations.
The multiyear contract is a sharp increase on the club’s £6.5m-a-season shirt sponsorship with the Chinese online gambling company Fun88, reflecting the team’s ascent to the top four and, with it, qualification for next season’s Champions League.
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