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Going ‘delulu’: being delusional is the new manifesting

The idea, according to TikTok, is to set wild expectations for yourself – and convince your mind to believe in them

In the 1950s, Norman Vincent Peale called it “positive thinking”. In the noughties, Oprah promoted it through her talkshow as “manifesting”. Just six or so months ago, TikTok dubbed it “lucky girl syndrome”.

The belief that “if you think it, it will come” has long been popular among the young and hopeful. Now it has another name: delulu – as in delusional.

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