Cloud service firms lock customers in while nickel-and-diming them

It’s a company’s dream business model – the services are too difficult to switch, and small price hikes are often overlooked

Netflix recently announced another price increase. It was just a couple of bucks. No big deal, right? Wrong.

This price increase comes after another announced increase back in 2022 and this time actually ranges from 16% to 20% depending on the service. Why is Netflix doing this? Because it can. Netflix is no dummy. It knows that almost all of its customers will stick with the service even though it’s costing a little more. And they’re right. I love Netflix, so I’m going to pay.

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