Guardian sportswriter Jonathan Liew explains why this Ashes is so critical for the sport as Test cricket struggles for audiences and revenue. England and Australia are not only battling each other, but in many ways they are battling this decline in popularity, with the Ashes existing as a ‘window into the sport’ for non-traditional fans. Liew also previews the series and examines how England’s new aggressive style of play, known as Bazball, will hold up against the reigning champions.
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