Moving the Goalposts | New women’s football boots – a big step forward or a marketing ploy?

In the past boots were marketed towards women despite not being truly designed for them. Is that now changing?

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With just five weeks to go before the Women’s World Cup kicks off, Nike has launched its new Phantom Luna boot, described as the “most innovative and researched women’s-led boot” in the company’s history. Its release has garnered the spotlight with conversation returning to the importance of having equipment for women designed around them and whether major corporations are doing enough.

Until relatively recently, this seemingly common-sense concept has largely been ignored by manufacturers. Women’s bodies are built differently but female athletes at all levels have been expected to perform in kit built for men. This has, at best, caused mild discomfort and, at worse, increased susceptibility to injury.

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