Onward touts a vision of a ‘clean energy future’, but experts say ventures like this are part of fossil fuel firms’ greenwashing plan
This story is co-published with Drilled
A sleek new startup promising to ‘advance the energy transition’ launched earlier this month promising to “[connect] thousands of innovators across the globe to tackle difficult energy and climate challenges”.
The venture, Onward, is owned by Shell, a company that brought in $28bn in profits from oil and gas last year. The company’s website says it is “accelerating pathways to energy innovation”, serving as a “hub for innovation, collaboration and entrepreneurialism”, and creating a “compelling, evidence-based picture of the benefits of a net-zero future”. Team bios include descriptions of an ideal day “in our clean energy future”: kitesurfing, snorkeling and hiking.
About Author
More Stories
Italy seeks to protect restaurants and hotels from fake and paid-for reviews
YouTube star MrBeast joins bid to buy TikTok in US
‘A vicious circle’: how the roof blew off Spain’s housing crisis