A 441-page report calls for 20 recommendations, including greater transparency around prices, special offers and ‘shrinkflation’
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Coles and Woolworths increased prices during a cost-of-living crisis to boost profits and used promotions that made it hard to judge a good shopping deal, the competition regulator concluded in a major report investigating the sector.
The Australian Competition and Consumer Commission (ACCC) also found the big chains, along with discount rival Aldi, are among the most profitable supermarket businesses in the world, and that the sector requires widespread reform.
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