Sportswear firm says first release of unsold stock helped reduced its expected annual losses by €250m
Adidas is to sell a second batch of Yeezy footwear, including some of its most popular lines, after sales from the first reduced expected annual losses for the company by €250m.
The German sportswear label said in May it would not destroy the unsold merchandise from its now-defunct Yeezy partnership with Kanye West, who changed his name to Ye in 2021, and would instead try to sell the stock and donate some of the proceeds to those harmed by the rapper’s comments.
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