Foxtel boss says fans increasingly see paying for content ‘as normal’Move is part of new seven-year $4.5bn rights agreement
The head of Foxtel says AFL fans will “run towards the light” this season and subscribe to its pay TV service or sports streaming platform Kayo when they realise much of the season’s live Saturday coverage has gone behind a paywall.
A new AFL broadcast agreement with Fox Sports and Channel Seven kicks in this season. Kayo Sports or Foxtel will required to watch live AFL on a Saturday in Victoria and Tasmania for every round of the home-and-away season, and nationally for the first eight rounds.
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