New features and deal with OpenAI presented at conference marks change in focus for tech giant, which is under pressure to catch up with rival firms’ AI push
Tim Cook, the Apple CEO, announced a series of generative artificial intelligence products and services on Monday during his keynote speech at the company’s annual developer conference, WWDC, including “Apple Intelligence” and a deal with ChatGPT-maker OpenAI.
The new tools mark a major shift toward AI for Apple, which has seen slowing global sales over the past year and integrated fewer AI features into its consumer-facing products than competitors.
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