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Athletics would be ‘insane’ not to change to attract new fans, says Seb Coe

Sport in ‘race against time’ to stay relevantNew Netflix documentary in 2024 could pull in younger viewers

The World Athletics president, Seb Coe, has warned that it would be the definition of insanity to keep doing things in the usual way as he promised radical changes in the next few years.

Speaking after being re-elected for a third and final time as president, Coe told delegates that track and field was in “a race against time” to stay relevant to young people. “It was Einstein who defined insanity as doing the same thing over and over and getting the same results,” he said. “It’s time to take a deep and objective look at ourselves, our organisations and activities, and assess our own levels of insanity.”

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