Australian supermarkets should use ‘shrinkflation’ labels to warn shoppers and shame brands, advocate says

Ian Jarratt says consumers could make better choices if downsized products were easily spotted, like at French chain Carrefour

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Australian supermarkets should follow the lead of French giant Carrefour and shame brands by alerting shoppers when a packaged food product has reduced in size, a leading consumer group says.

Known as “shrinkflation”, food companies have been cutting the size of their products but not the price, angering consumers already grappling with surging household costs.

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